2013 Media Kit
Including Electronic Advertising Options!
The Chicago/Midwest Chapter of the TMA has greatly expanded its value proposition to advertisers and sponsors through interactive offerings and enhancements to our existing advertising options, including:
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Advertising in the Newsletter of Corporate Renewal, distributed both in print and electronically
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Upgrading your sponsor-benefit advertising in the newsletter
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Advertising on the chapter’s robust website
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Advertising in the chapter’s extensive email announcements
Newsletter Advertising - Now Print and Electronic!
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The Newsletter of Corporate Renewal is published five times per year in January, March, May, August and October, and is now distributed both in print and electronic form.
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All advertisements in the Newsletter are available to members and non-members in PDF format on our website. TMA eNews is distributed electronically to all active TMA Members. See the email advertising section below for rates.
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The Newsletter is mailed to the entire Chicago/Midwest Chapter of more than 1,100 members, who are located primarily in Illinois and Wisconsin.
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Each edition of the Newsletter is also mailed to regional members of a guest organization whose members overlap with TMA’s (see “Bonus Distribution” in the Publication Schedule below), including the American Bankruptcy Institute (ABI), the Commercial Finance Association (CFA), the Midwest Business Brokers and Intermediaries (MBBI), the International Women’s Insolvency & Restructuring Confederation (IWIRC), the Association for Corporate Growth (ACG) and the Association of Insolvency and Restructuring Advisors (AIRA).
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There is no better way to reach financing sources, financial consultants and attorneys in the Midwest.
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These benefits expand the reach of your advertising, create a lasting impression on readers and may redirect readers to your website.
Sponsors: Upgrade Quantity or Size
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Platinum, Gold, and Silver Sponsors may submit either black & white or color ads to fullfill their sponsor benefits at no additional cost. Sponsors may increase the size of their ad(s) by paying the difference in ad rates. The free ad benefit that sponsors receive does not apply to the volume discounts noted below.
Volume Discount
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If you purchase ad space in any three of the five annual issues and pre-pay, you will receive a 10% discount. If you purchase ad space in any four of the five annual issues and pre-pay, you will receive a 15% discount.
Please Note: Pre-payment is required to receive the discount.
2013 Publication Schedule and Deadlines
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Issue |
January
2013 |
March
2013 |
May
2013 |
August
2013 |
October
2013 |
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Bonus Distribution: |
ABI |
CFA |
MBBI & IWIRC |
ACG |
AIRA |
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Ad Deadline: |
December 14 |
February 18 |
April 12 |
July 12 |
September 13 |
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2013 Newsletter Ad Rates
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Size |
Dimensions |
Color |
Black & White |
|
Full Page |
7.75 x 10 |
$1,460 |
$1,065 |
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Half Page |
7.75 x 5 (horizontal)
3.75 x 10 (vertical) |
$820 |
$605 |
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Quarter Page |
3.75 x 5 |
$525 |
$380 |
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Eighth Page |
3.75 x 2.5 |
$315 |
$230 |
Newsletter Ad Specifications
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Newsletter ads must be e-mailed in high-resolution PDF format to joannekrakora@jckmarketing.com. Please do not condense PDF files.
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Color ads must be submitted in CMYK four-color format. If using Pantone colors, specify as "Process" and remove "Spot Color" designation. Files submitted as RGB will be converted to CMYK while spot colors will be converted to process and may print with unpredictable results.
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In your email, please identify in which issue your ad will run. If you are running the same ad in multiple issues, please indicate that as well.
Website Advertising - New!
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The chapter's website, www.tmachicagomidwest.org, includes advertising opportunities.
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A limited number of clickable paid ads in a premium position are now available. All rotating ads are visible on all html pages of the website with a prominent placement.
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The robust website currently receives approximately 6,000 page views, averaging over 1,500 unique visiters per month--and growing!
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Clickable ads provide you with a great opportunity to show off your brand.
Website Advertising Rates
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Type |
Placement |
Position |
Price |
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Paid Advertisement |
Rotating on all pages |
Top Right |
$500/quarter (sponsor)
$750/quarter (non-sponsor)
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Website Advertising Specifications
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Paid ads are limited to up to three advertisers per quarter. All ads rotate continually, providing consistent visibility. Ads will rotate in conjunction with TMA Chicago/Midwest house ads.
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All ads should measure 265 pixels wide x 221 pixels high. Ads should be supplied as JPEG files no larger than 100KB. When submitting, include URL link for ad.
Email Advertising - New!
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Email-based advertising is an additional benefit to our sponsors and advertisers.
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A limited number of paid advertisement opportunities will be offered in a premium position on all email communications.
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The chapter provides regular and consistent communication to members and non-members through email announcements to promote events and publicize other information.
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Approximately 180,000 emails are sent per quarter to an audience of approximately 1,500 members and non-members. The distribution list includes the key decision makers in turnaround/restructuring and finance in the Midwest.
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This new offering provides a compelling opportunity to promote your brand to this elite audience on a regular basis.
Email Advertising Rates
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Type |
Position |
Price |
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Paid Advertisement |
Right Column |
$750/quarter (sponsor)
$1,000/quarter (non-sponsor)
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Email Advertising Specifications
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All email ads should measure 100 pixels wide x 150 pixels high. Ads should be supplied as JPEG files no larger than 100KB.
Please note:
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All advertising is subject to approval by the TMA Chicago/Midwest Chapter.
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You will be invoiced by TMA Chicago/Midwest Chapter.
Questions?
Thank you for your support of TMA Chicago/Midwest Chapter!
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